Online Listings – Without Them, Your Business Doesn’t Exist
If you own a business, by now you understand that getting seen by potential customers means showing up on local business listings that are managed by bigger search engines (Yelp, Google Maps). When done right, your business name should appear on or near the top of the list provided in the ranking (with a photo, contact information, short description, etc.). This hierarchy of visibility works because local online listings provide footing for how the larger search engines find, categorize, and display your business to searchers.
The significance of these listings can’t be overstated. Without showing up on them, your business is invisible.
Outsourcing vs. DIY
Unless you’re a digital marketing savant with hours of free time to devote (not likely for a business owner), using an online listing management service to oversee the never-ending task of getting current, accurate information onto local listings is your best hope for making rank.
Namely, listing sites have differing administrative approaches–special requirements for submission and other variables governing acceptable information. While familiarizing yourself with these variances might take weeks or months, management companies have done this legwork already. They understand efficient site navigation techniques and probably have relationships with local listings already. Trusting in their expertise can save you countless hours and headaches.
The Goal of a Listing Management Company
As the expert, your listing management company should make sure all your business’ data is accurate and uniform across business listings and your ranking stays high. This means every particular–from photos, hours of operation, and business characteristics–must be exact. In addition, they should make it easy for you to create and manage this information, including duplicate listings or location inaccuracies.
Crucial Listing Information
Did you know an optimized listing receives 400% more clicks? Yes, the right information designed strategically for easy viewing helps consumers evaluate your business. The most vital listing elements include:
- Business Category
- Business Name
- Business Phone Number
- Hours of Operation
- Driving Directions
- Business Description
- Owner Responses
- Links to Social Media
- Payment Methods
- Menus, Reservations, Quote Request Links
The Bottom Line
Several factors contribute to business listing and search engine success. The better you rank, the more opportunities you provide customers to consume what you have to offer. While you can certainly put in the time and effort to keep your business digitally afloat, the benefits of outsourcing shouldn’t be ignored. Because when you work for yourself, your time means everything.
Contact us today at 888-953-2379