If your business has a physical location, you’ve probably been told you need a local SEO strategy. But local SEO can also benefit larger organizations that want to target consumers geographically. It’s one of the most cost-effective ways to get found by potential customers who shop online for local goods and services. Here are some local SEO techniques you can execute immediately to market your business more effectively. Local SEO Agency Atlanta Ryan Burton Marketing are experts at local SEO. Save our phone number for when you are ready to enquire. But first, read on!
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Include Your Local Phone Number and Address
Make sure your local phone number is listed on every web page, as well as your complete local address and zip code. As well as helping to boost your local relevance with Google, this will also help customers who are searching for your businesses using a zip code or specific address.
Register for Google Places and Google+ Local
If you want to be in control of the information Google presents to your audience, register for Google Places and fill in every detail about your business, including its opening hours and contact information. Then you can use Google+ Local for Business, helping you connect with your target audience by sharing content, offers, and other links in your circles.
Make sure your name, address, and phone number (NAP) is the same across all your online properties, including local directories. Any inconsistencies can harm your credibility in the eyes of Google and other search engines.
Focus on earning genuine reviews. Receiving lots of positive reviews on Google+ or Yelp can help boost your local search rankings and also improve word of mouth about your business. Why not offer benefits to your customers who leave reviews?
Build Your Citations
To make your company more visible to search engines, submit your business to local business directories like Yahoo! Local, MerchantCircle, Yelp, and Citysearch. The most effective citations include your company logo, a link to your website, and your phone number and address.
Choose the Right Keywords
Develop a solid keyword strategy. Long-tail keywords with less competition are more likely to help you attract more qualified traffic to your web pages. For example, optimizing certain pages with more specific, location-based content can help drive more relevant traffic.
Titles and Meta Descriptions
A good page title for local SEO would include your brand name and your location. The ideal meta description would include your brand name, your location, relevant keywords, and a summary of the page content.
When possible, try to include local keywords in an image file name. The ALT text description should also include relevant keywords. Then upload your best images to your Google+ Local page.
Your website needs to be viewable on any device, including smartphones. More and more consumers are searching for local goods and services via mobile, so if they can’t view your website properly, you’ll lose traffic, rankings, and potential customers.
Add a Map to Your Website
Find your business on Google Maps, click the “Link” button, then paste the HTML code to your website. Embedding a map of your business’s location to your website is a simple way to boost your local search rankings.
Use these local SEO tips by Local SEO Agency Atlanta Ryan Burton Marketing to help your business improve its online visibility. Even if you only use a few techniques, it should help your business rank higher in local search results.